In today’s world, we’re bombarded with social media posts, blog articles, and video content from the lives of lifestyle bloggers that promote their careers as ‘influencers.’ To the outside world, it seems glamorous and exciting, but it’s often deceptive. Behind the glamour, influencers have huge commitments and dedication to their job. So, what’s it really like to be a lifestyle blogger? Let’s take a look behind the scenes.
Lifestyle bloggers are those who promote products and services by posting creative content online and participating in social networking. They’re often influencers and well-known in their niche. But, behind the glitz and glamour, it’s a job like any other and there’s plenty of hard work and dedication that goes on to maintain their lifestyle.
Creating Content
Content creation is the most obvious yet time-consuming job of any influencer’s role. Creating blog articles, taking photos, editing videos, and crafting stories that captivate audiences is expected of them. Influencers usually create weekly content or sometimes even daily content, with each post taking several hours to research, create, and publish.
Managing Social Media
Social media management is a vital part of running a successful influencer career. Influencers need to be active on all the major platforms, like Facebook, Instagram, Twitter, and YouTube. They need to post content regularly and be swift in responding to comments and messages. This can take a lot of time, as most influencers want to ensure that their audiences are connected, engaged, and informed.
Marketing & Promotions
Marketing and promotions are another important job for an influencer. They need to actively seek out opportunities and partnerships with brands, from pitching their work, creating engaging content, to delivering campaigns that grab the attention of their audiences. Influencers need to be creative and efficient in their marketing efforts if they want to make a name for themselves in the industry.
Collaborations & Opportunities
Collaborating with other influencers and leveraging opportunities is a vital skill that influencers need to master. Influencers often team up with other influencers whom they’ve connected with through networking. These collaborations can range from one-off posts and video content to longer-term projects. This often leads to bigger opportunities, such as brand endorsements and paid campaigns.
Writing Articles
Writing articles is another important job of an influencer’s role. Writing blog articles, such as sponsored posts, product reviews, and opinion pieces, not only build the influencer’s writing portfolio but provide a steady income from affiliated marketing links, sponsored posts, and other types of advertising.
Managing Finances
Though it may seem like influencers are lavishly spending money on luxury product, in reality, they’re often managing their money efficiently. Their content does require considerable financial investment, such as buying quality camera equipment and other editing software that require a lot of financial management.
Maintaining & Growing their Audience
It’s the influencer’s job to grow and maintain their audience. This is done through organic engagement, such as responding to comments, interacting with followers on social media, and engaging with other influencers. An influencer’s success is dependent on their audience’s trust, so building an audience with trust and loyalty is of utmost importance.
Burnout & Stress
Most lifestyles bloggers are working hard to combine their work with a successful social life, and this can be extremely stressful. Though it seems glamorous and exciting from the outside, it’s intense and highly competitive inside. Most influencers experience burnout from a combination of too much content, lack of sleep and taking on too many opportunities at once.
Staying Ahead of Trends
Finally, influencers must be willing to stay ahead of trends. They need to stay informed and study their niche and industry if they want to stay competitive and successful. The digital world is ever-changing, so staying up to date with the current trends and news is important to an influencer’s job.
It’s no secret that lifestyle blogging has become an increasingly popular career in recent years and comes with many advantages, such as international exposure, connection, and an increase in personal income and networking opportunities. Though some may consider it a glamorous job, what it really takes to be successful is around-the-clock dedication, hard work, and creative ideas that captivate and engage audiences. Becoming an influencer can be a rewarding career, but it comes with a lot of pressure and responsibility to maintain the lifestyle of a successful influencer.
